Gay PSA Horror

A friend ripped this from an unspecified men’s room a few weeks ago and I... well, frankly I shrieked a little.
What the fuck?


“WHAT ARE YOU DOING TO YOURSELF?
Your night out. Your new boyfriend. Your sixth drink. Your ex-boyfriend. Binge Drinking. It’s all about you.”

This would have to be the most confused and confusing gay public service announcement/warning/whatever to emerge in quite some time. Who are the people behind this? Where are they?
OK, so they used a beer label concept for their slogan – cute - but at first glance these models look like triplets having an argument over who buys the next drink.

Then it dawns on you – two of them are wearing the same outfit!!
Couple!
Brothers?
Creepy.

Still, the message is in there somewhere. Perhaps the queen on the left is saying “Don’t go there girlfriend” while his doppelganger/life-partner is thinking “I'm my boyfriend's alter ego and I tend to grope. I also protrude my tongue at inopportune intervals”, which just has to have caused a little frisson.
Meanwhile, the poor bloke in the middle is thinking, “Who the fuck are these deadshit queens in their ridiculous matching AFL paraphernalia??"

I honestly don't know who did this or what they were trying to do.
Needless to say, at least two posters were ripped down in disgust/bewilderment - and not by me.