Sunday, April 20, 2008

Gay ad horror #2

Now, I know from experience that the creation of so-called 'in-house' ads - i.e. selling the publication itself or its sundry affiliates - is fraught with commercial concerns. That is to say, the sales department handle it - you never know what you're going to get.
This one, however, brings it to a new level:


The Sydney Star Observer is almost 30 years old. It's the most common source for the mainstream press whenever something miraculously both homosexual and newsworthy occurs and they need a quote. It means something.

This makes it look like a regional monthly without the resources to hire someone who knows 'thursdays' does not require nor does it want an apostrophe.
The drag queen I'll leave alone, but the new SSO masthead...

I just want to know where on earth they found that BMX font.

3 comments:

DARIAN ZAM said...

You're going to leave a drag queen ALONE? EDven when there is definitely punctuation involved?

Lois Steam said...

Maybe I'm getting soft...

By the way, I got the invite to your show - thanks. But the dress code says 'lounge suit'? I don't own a lounge suit. Please advise.

shaynec said...

Awww, gawd bless the Silly Star 0bserver, where one voice is more than enough, thank you, but one can just NEFFER have enough apostrophies. And please don't pretend you're not gobsmacked by the artwork; next year they're getting PS v.3!